Your customers
- Website shoppers
- Marketplace shoppers
- Quick commerce platforms (purchase orders)
- Distributors and modern trade (medium)
- Corporate gifting buyers
Creators, media and online selling · Makers and factories
MatruOS for a D2C brand
Set up the way a D2C brand runs: selling its own branded products made by a contract manufacturer: own website (prepaid and COD), marketplaces, quick commerce purchase orders, some distributors and modern trade; gift combos and subscriptions. Routines, workflows, registers, licences and an AI team that knows the work are ready when you sign up.
Ready when you sign up
- 11
- 2
- 4
- 4
- 6
- 15
What this solves
What a D2C brand deals with today, and what MatruOS sets up for it
Today
No one knows the real margin of each SKU after ads, RTO, freight and marketplace fees, so loss-making SKUs keep getting ad money. COD orders turn into RTO and each one costs about ₹180-285 in two-way freight and handling.
In MatruOS
MatruOS sets up 11 routines, 2 workflows, 4 registers and 15 licences for a D2C brand, with an AI team that reads your own records and prepares the work.
What changes
The right person is reminded at the right time, approvals wait for whoever decides, and every licence has a renewal reminder. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Where you sit
MatruOS starts from how your business earns
Who you sell to, who you buy from, how credit moves and where you sit in the chain decide how your screens, reminders and reports are set up.
- raw material and packaging
- contract manufacturer
- brand (warehouse or 3PL)
- website, marketplace, quick commerce
- consumer
Your suppliers
- Contract or loan-licence manufacturer
- Packaging makers (bottles, pumps, cartons, shipper boxes)
- Courier aggregator and couriers
- 3PL warehouse
- Marketplaces and quick commerce (fees)
- Ad platforms and influencers
- Testing lab
- Payment gateway
Credit and cash
Contract manufacturer 30-50% advance with PO, balance on dispatch or 15-30 days for regular brands; packaging 50% advance; marketplaces settle about 7 days after delivery; quick commerce 30-60 days after GRN with RTV of unsold stock; COD remitted T+2 to T+7; gateways T+1 to T+2
Cash goes out first (manufacturing advance, packaging, ads paid daily on card) and comes back 7-60 days later net of fees, TCS and RTO; a batch ties up 60-90 days of cash; working capital comes from founders, angel or revenue-based financing (estimate)
Your screens use your words
ItemSKUInvoiceTax invoiceSupplierManufacturerproductSKU
How it works
How MatruOS is set up for a D2C brand
Set-up takes a few minutes. After that, you change only what is different in your business.
- Describe the business in one lineFor example "D2C brand", typed when you sign up.
- Recognised as a D2C brandRoutines, workflows, registers, items, licences and the AI team for this trade are set up for you.
- Bring your dataCustomers, items and balances come across from Zoho Books, Vyapar, Excel and others. For Tally, our team helps you move the data while Tally import is checked on the live app.
- Approve and runThe AI team prepares the routine work. A person approves anything that sends, pays, signs, files or deletes.
Your AI team
What the AI team does for a D2C brand
Each job goes to a member of your AI team. It reads your own records and prepares the work. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Scores each COD order by pincode, address and buyer history, drafts the WhatsApp confirmation and prepaid offer, and lists orders to cancel or hold
Asks you before sending and deleting
Lists today's NDRs with reasons, drafts buyer messages to fix address or slot, and reminds care to request re-attempts before the cut-off
Asks you before sending
Compares yesterday's ROAS per campaign with each SKU's break-even ROAS and drafts a pause, cut or scale list
Asks you before sending
Works out days of cover by SKU across all warehouses, compares with lead time and drafts the next manufacturer and packaging POs, flagging near-expiry batches
Asks you before sending
Matches each order to marketplace, gateway and COD money received, lists short payments, wrong fees and unpaid COD, and drafts claims
Asks you before sending
Builds last month's contribution margin by SKU and channel after cost, packaging, freight, RTO, fees and ads, and marks loss-makers
Works it out and shows you
1 / 6
How you run
Your routines, already on a timetable
Each routine has a time, a person and its steps with the checks that matter. MatruOS reminds the right person and keeps the record. Open one to see its steps.
Every day
9:30 amConfirm COD orders and release for packing
- 1Pull overnight orders from the website and marketplaces into the order list
- 2Send COD confirmation on WhatsApp or IVR; cancel orders with fake names, bad pincodes or repeat RTO history
- 3Offer a small prepaid discount to COD buyers before packing
- 4Orders released to the warehouse before the cut-off
10:00 amDaily ad spend and ROAS check
- 1Read yesterday's spend, orders and ROAS by campaign on Meta, Google and marketplace ads
- 2Pause ad sets below the break-even ROAS for the SKU and shift budget to winners
- 3Blended ROAS yesterday
11:00 amPack and hand over to the courier
- 1Pick by batch, oldest expiry first
- 2Pack, weigh and photograph each parcel with the label visible
- 3Hand over to the courier pickup by 14:00 and match the manifest count
4:00 pmWork non-delivery reports before they become RTO
- 1List every NDR from the courier panel with the reason
- 2Call or WhatsApp the buyer and fix address, phone or a new slot
- 3Ask the courier to re-attempt before the third attempt auto-returns the parcel
Every week
MonWeekly stock cover and manufacturer reorder
- 1Check stock in own warehouse, 3PL, marketplace warehouses and quick commerce dark stores by SKU
- 2Compare days of cover with the manufacturer's lead time (often 30-45 days with packaging)
- 3Raise the next PO or a packaging order where cover falls below lead time plus 2 weeks
- 4Flag batches within 6 months of expiry for offers
WedReconcile marketplace, gateway and COD settlements
- 1Download settlement reports from each marketplace, the payment gateway and the courier COD remittance
- 2Match each order to money received; list short payments, wrong fees, lost parcels and unpaid COD
- 3Raise claims with the marketplace or courier within their window
Tue, FriQuick commerce purchase orders and appointments
- 1Accept the week's purchase orders from each quick commerce platform
- 2Book the warehouse appointment and send stock with the shelf life the platform asks for
- 3Record fill rate and any RTV stock coming back
Every month
7thMonthly real margin by SKU and channel
- 1Take last month's sales by SKU and channel
- 2Subtract product cost, packaging, freight, RTO, returns, marketplace fees and ad spend
- 3Mark SKUs and channels that lose money after ads
1stGST returns in every registered state
- 1Prepare GSTR-1 for each state registration by the 11th, with marketplace sales split by state
- 2Accept TCS credit collected by marketplaces and match to their GSTR-8
- 3File GSTR-3B by the 20th and deposit TDS deducted on influencers and contractors by the 7th
Every year
JunAnnual EPR return and brand renewals
- 1File the plastic packaging EPR annual return on the CPCB portal by 30 June for last year's packaging
- 2Check trademark applications and renewals and the Legal Metrology registration
- 3Check the manufacturer's cosmetic or FSSAI licence is valid for the coming year
Workflows
Each stage goes to the person who handles it
Work passes stage by stage to the right person. Stages marked for approval wait for the person who decides.
New product launch
- 1Brief and formula sample approvedNeeds approval
- 2Stability or claim test at lab
- 3Label and carton artwork checked
- 4First PO and advance to manufacturerNeeds approval
- 5Batch received and checked
- 6Listed on website and marketplaces
Customer return and refund
- 1Return request with photos
- 2Reverse pickup booked
- 3Item checked at warehouse
- 4Refund or replacement approvedNeeds approval
- 5Refund paid and credit note raised
Registers and SOPs
Your registers and standards
Registers hold the fields this trade records. SOPs carry the steps and checks, so work is done the same way every time.
Orders and dispatch
Manufacturing batches
Channel settlements
Ads and influencer campaigns
Label and listing declaration check
Keep every pack and listing within Legal Metrology and consumer rules
Batch receipt from the contract manufacturer
Accept only correct, safe and fully filled stock
Parcel packing for website orders
Stop weight disputes, transit damage and missing-item claims
GST, TDS and EPR compliance
Stay compliant in every state and as a brand owner
Items and licences
Your first bill is right, and no licence lapses
Starter items arrive with unit, HSN and GST rate. The registrations this business usually needs are listed with a reminder before each one expires.
| Item | HSN | GST |
|---|---|---|
| Face serum (30 ml) | 3304 | 18% |
| Sunscreen (50 g) | 3304 | 18% |
| Moisturiser or body lotion (200 ml) | 3304 | 18% |
| Lip balm | 3304 | 18% |
| Face wash (100 ml) | 3401 | 5% |
| Shampoo (250 ml) | 3305 | 5% |
| Hair oil (200 ml) | 3305 | 5% |
| Gift combo box (mixed items) | 3304 | 18% |
| Quick commerce purchase order (case of 24) | 3304 | 18% |
- GST registration
- Udyam (MSME) registration
- Trademark
- Packaged commodities registration (Legal Metrology)
- EPR registration for plastic packaging
- Shops and Establishments registration
- PAN
- TAN (tax deduction account number)
- Cosmetics manufacturing licenceIf it applies
- FSSAI food licenceIf it applies
- BIS registration for electronics (CRS)If it applies
- Import Export Code (IEC)If it applies
- PF registration (EPFO)If it applies
- ESI registration (ESIC)If it applies
- Professional tax registrationIf it applies
Your people
The people who run it, each with their own login
Each person sees the screens and reminders for the work they do.
FounderDecides products and prices, approves POs and ad budgets, deals with manufacturer and investors, signs label artwork.
Operations managerRuns dispatch and the 3PL, works NDR and returns, books quick commerce appointments, places packaging orders.
Performance marketerRuns Meta, Google and marketplace ads, briefs influencers, tracks ROAS.
Customer care executiveConfirms COD orders, answers WhatsApp and email, handles returns and complaints, works as grievance officer.
Accounts executiveReconciles settlements and COD, files GST in each state, pays vendors, deducts TDS.
Not covered yet
- Sending messages, bills and reminders on WhatsApp from MatruOS is not live yet. Today they go by link, QR code or email, and from your own phone in one tap.
- Live bank and UPI feeds are not connected yet. Upload a bank statement and MatruOS reads it into payments for you to confirm.
Questions people ask
How long does it take to set up MatruOS for a D2C brand?
Type one line about your business when you sign up, for example "D2C brand". MatruOS picks this business type and sets up everything on this page in a few minutes. You then get a 7-day free trial, no card needed.
Do I have to type all of this in?
No. The routines, workflows, registers, items, licences and AI team on this page arrive already set up. You change what is different in your business, and bring your customers, items and balances from Zoho Books, Vyapar, Excel and others, with our team's help for Tally data.
Can I change the routines and workflows?
Yes. Every routine, workflow, register and SOP is yours to rename, retime, switch off or add to. MatruOS keeps the rest of the system in step with your changes.
What does the AI team do without asking me?
It runs routine checks and prepares drafts. Anything that sends, pays, signs, files or deletes waits for a person's approval. The one exception you can choose is payment reminders, which go out on their own once you have checked them and switched them on.
Run a D2C brand on one system Set up for your trade when you sign up.
Describe your business once. MatruOS sets up your apps, brings in your data and puts Muni and the AI team to work, with your approval on every step that matters. 7-day free trial, no card needed.
See plans and what each includes