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MatruOS for a web & app development agency

Set up the way a web & app development agency runs: website and app builds on milestones; change requests billed by the hour; yearly AMC; domain, hosting and SSL resale; SEO and social media add-ons. Routines, workflows, registers, licences and an AI team that knows the work are ready when you sign up.

Professional and business servicesReady when you sign up

  • 7routines on a timetable
  • 2workflows with approvals
  • 2SOPs and checks
  • 3registers of your own
  • 3jobs for your AI team
  • 7licences tracked

7-day free trial, no card needed.

What this solves

What a web & app development agency deals with today, and what MatruOS sets up for it

01Today

Domains and hosting lapse because renewals live in the owner's head. Final 30% unpaid after go-live.

02In MatruOS

MatruOS sets up 7 routines, 2 workflows, 3 registers and 7 licences for a web & app development agency, with an AI team that reads your own records and prepares the work.

03What changes

The right person is reminded at the right time, approvals wait for whoever decides, and every licence has a renewal reminder. Anything that sends, pays, signs, files or deletes waits for a person's approval.

Where you sit

MatruOS starts from how your business earns

Who you sell to, who you buy from, how credit moves and where you sit in the chain decide how your screens, reminders and reports are set up.

  1. Local business
  2. agency
  3. website or app live on hosting and app stores

Your customers

  • Shops and traders
  • Doctors, schools and coaching classes
  • Builders and real estate brokers
  • Manufacturers and exporters
  • Startups

Your suppliers

  • Hosting and domain resellers
  • Theme and plugin vendors
  • App store accounts
  • Freelance designers and developers
  • SMS and payment gateway providers

Credit and cash

Advance 40-50% before work; balance on go-live often chased for weeks; AMC and hosting billed yearly in advance; suppliers paid upfront by card

Advances fund the build; the last 30% is the hardest money; renewals in the month a client first went live give steady cash if reminded

Your screens use your words

  • CustomerClient
  • OrderProject
  • ItemWebsite or app
  • quoteQuotation
  • productPackage

How it works

How MatruOS is set up for a web & app development agency

Set-up takes a few minutes. After that, you change only what is different in your business.

  1. Describe the business in one lineFor example "Web & app development agency", typed when you sign up.
  2. Recognised as a web & app development agencyRoutines, workflows, registers, items, licences and the AI team for this trade are set up for you.
  3. Bring your dataCustomers, items and balances come across from Zoho Books, Vyapar, Excel and others. For Tally, our team helps you move the data while Tally import is checked on the live app.
  4. Approve and runThe AI team prepares the routine work. A person approves anything that sends, pays, signs, files or deletes.

Your AI team

What the AI team does for a web & app development agency

Each job goes to a member of your AI team. It reads your own records and prepares the work. Anything that sends, pays, signs, files or deletes waits for a person's approval.

Support agent

Drafts the evening update for each active client with work done, pending content and a date, and turns new asks into change request entries

Reads projects, change requests and today's commits or task list

Asks you before sending

Accountant

Finds milestones reached but not invoiced, drafts invoices and polite reminders for balances due

Reads projects and payments

Asks you before sending

Accountant

Lists renewals in the next 45 days, drafts reminders with invoices at 30, 15 and 3 days, and alerts the owner a day before any domain lapses

Reads renewals register

Asks you before sending and paying

1 / 3

How you run

Your routines, already on a timetable

Each routine has a time, a person and its steps with the checks that matter. MatruOS reminds the right person and keeps the record. Open one to see its steps.

Every day2

  • 10:00 amMorning work plan and stand-upProject coordinator · 2 steps
    1. 1List today's tasks per developer and designer
    2. 2Flag projects waiting on client content more than 3 days
  • 6:00 pmEvening WhatsApp update to each active clientProject coordinator · 3 steps
    1. 1Send what was done today with a staging link or screenshot
    2. 2Ask for pending content or approval with a date
    3. 3Log any new ask as a change request, not a promise

Every week2

  • Mon 11:00 amMilestone billing and balance chaseOwner · 2 steps
    1. 1List milestones reached (design approved, go-live) and not invoiced
    2. 2Send invoices and chase balances older than 7 days after go-live
  • Wed 3:00 pmWeekly backups and updates for AMC sitesSupport executive · 3 steps
    1. 1Take and check a backup of every AMC site
    2. 2Update CMS core, theme and plugins on staging first
    3. 3Check uptime and SSL expiry

Every month1

  • 1stDomain, hosting, SSL and AMC renewal remindersSupport executive · 3 steps
    1. 1List everything renewing in the next 45 days
    2. 2Send reminders with the invoice at 30, 15 and 3 days
    3. 3Renew only after payment, except domains about to lapse with owner's yes

Every year1

  • AprYear-end TDS certificates, GST annual and price listOwner · 2 steps
    1. 1Collect TDS certificates from clients who deducted TDS
    2. 2Revise package prices and AMC rates

Workflows

Each stage goes to the person who handles it

Work passes stage by stage to the right person. Stages marked for approval wait for the person who decides.

Website or app from quote to go-live

  1. 1Requirement call and quotationOwner
  2. 2Advance receivedOwner
  3. 3Content collectedProject coordinator
  4. 4Design approved by clientUI designerNeeds approval
  5. 5Developed and testedTester
  6. 6Balance paid and site liveOwner

Change request approval

  1. 1Request loggedProject coordinator
  2. 2Estimate sentProject coordinator
  3. 3Client approves costOwnerNeeds approval
  4. 4Done and billedDeveloper

Registers and SOPs

Your registers and standards

Registers hold the fields this trade records. SOPs carry the steps and checks, so work is done the same way every time.

  • Projects

    Client · Mobile · Type · Quoted amount · Advance received · Content received · Design approved · Go-live date

  • Domain, hosting and AMC renewals

    Client · Item · Domain or app name · Renewal date · Our cost · Client price · Reminder sent · Paid

  • Change requests

    Client · Request · In original scope · Hours estimated · Amount · Client approved · Done on

  • Go-live checklist

    Every site goes live fast, secure and owned by the client

    6 steps with checks

  • Scope and change control

    Stop unpaid extra work and keep delivery dates

    3 steps with checks

Items and licences

Your first bill is right, and no licence lapses

Starter items arrive with unit, HSN and GST rate. The registrations this business usually needs are listed with a reminder before each one expires.

ItemHSNGST
Basic website (5-8 pages) · project99831418%
Business website on CMS · project99831418%
E-commerce website · project99831418%
Android and iOS app · project99831418%
UI design per screen · screen99839118%
Change request · hour99831418%
Annual maintenance contract · year99831418%
Domain registration or renewal · year99831518%
Shared hosting with email · year99831518%
SSL certificate · year99831518%
SEO package · month99836518%
  • GST registrationGST department (GSTN)
  • Udyam (MSME) registrationMinistry of MSME (Udyam portal)
  • Shops and Establishments registrationState labour department (Shops and Establishments Act)
  • Professional tax registrationState professional tax office
  • PF registration (EPFO)EPFO (Employees' Provident Fund Organisation)If it applies
  • ESI registration (ESIC)ESIC (Employees' State Insurance Corporation)If it applies
  • TrademarkTrade Marks RegistryIf it applies

Your people

The people who run it, each with their own login

Each person sees the screens and reminders for the work they do.

OwnerSales and quotes, client meetings, collects payments, decides scope disputes.
Project coordinatorCollects content, client updates, change requests, timelines.
UI designerMock-ups, logos and banners, design revisions.
DeveloperBuilds sites and apps, integrations, deployment.
TesterDevice and browser testing, go-live checklist.
Support executiveAMC tickets, backups, updates, renewals.

Not covered yet

  • Sending messages, bills and reminders on WhatsApp from MatruOS is not live yet. Today they go by link, QR code or email, and from your own phone in one tap.
  • Live bank and UPI feeds are not connected yet. Upload a bank statement and MatruOS reads it into payments for you to confirm.

Questions people ask

How long does it take to set up MatruOS for a web & app development agency?

Type one line about your business when you sign up, for example "Web & app development agency". MatruOS picks this business type and sets up everything on this page in a few minutes. You then get a 7-day free trial, no card needed.

Do I have to type all of this in?

No. The routines, workflows, registers, items, licences and AI team on this page arrive already set up. You change what is different in your business, and bring your customers, items and balances from Zoho Books, Vyapar, Excel and others, with our team's help for Tally data.

Can I change the routines and workflows?

Yes. Every routine, workflow, register and SOP is yours to rename, retime, switch off or add to. MatruOS keeps the rest of the system in step with your changes.

What does the AI team do without asking me?

It runs routine checks and prepares drafts. Anything that sends, pays, signs, files or deletes waits for a person's approval. The one exception you can choose is payment reminders, which go out on their own once you have checked them and switched them on.

Run a web & app development agency on one system Set up for your trade when you sign up.

Describe your business once. MatruOS sets up your apps, brings in your data and puts Muni and the AI team to work, with your approval on every step that matters. 7-day free trial, no card needed.

See plans and what each includes
Chat with the MatruOS team on WhatsApp, +91 97234 99901