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Health and pharma · Traders and distributors

MatruOS for an ayurvedic and OTC distributor

Set up the way an ayurvedic and OTC distributor runs: distributor margin (8-12% of PTR on AYUSH and OTC lines), brand schemes and target incentives, display money, retailer cash discounts. Routines, workflows, registers, licences and an AI team that knows the work are ready when you sign up.

Health and pharmaReady when you sign up

  • 7routines on a timetable
  • 1workflows with approvals
  • 2SOPs and checks
  • 3registers of your own
  • 3jobs for your AI team
  • 7licences tracked

7-day free trial, no card needed.

What this solves

What an ayurvedic and OTC distributor deals with today, and what MatruOS sets up for it

01Today

Salesman pushes the same SKUs; retailers run out of others. Scheme and expiry credit notes from brands lost or late.

02In MatruOS

MatruOS sets up 7 routines, 1 workflow, 3 registers and 7 licences for an ayurvedic and OTC distributor, with an AI team that reads your own records and prepares the work.

03What changes

The right person is reminded at the right time, approvals wait for whoever decides, and every licence has a renewal reminder. Anything that sends, pays, signs, files or deletes waits for a person's approval.

Where you sit

MatruOS starts from how your business earns

Who you sell to, who you buy from, how credit moves and where you sit in the chain decide how your screens, reminders and reports are set up.

  1. Brand
  2. C&F
  3. distributor
  4. retailer
  5. consumer

Your customers

  • Chemists
  • General and kirana stores
  • Ayurvedic stores
  • Cosmetic stores
  • Pan-masala and FMCG stockists in villages
  • Small hospitals

Your suppliers

  • AYUSH and OTC brand companies
  • Their C&F agents
  • Regional herbal brands

Credit and cash

Brands give 15-30 days or want advance; retailers 7-21 days, chemists up to 30 days

Weekly beat collections pay the brand on time; scheme credit notes and expiry claims settle late

Your screens use your words

  • CustomerRetailer
  • ItemProduct
  • InvoiceBill
  • productSKU

How it works

How MatruOS is set up for an ayurvedic and OTC distributor

Set-up takes a few minutes. After that, you change only what is different in your business.

  1. Describe the business in one lineFor example "Ayurvedic and OTC distributor", typed when you sign up.
  2. Recognised as an ayurvedic and OTC distributorRoutines, workflows, registers, items, licences and the AI team for this trade are set up for you.
  3. Bring your dataCustomers, items and balances come across from Zoho Books, Vyapar, Excel and others. For Tally, our team helps you move the data while Tally import is checked on the live app.
  4. Approve and runThe AI team prepares the routine work. A person approves anything that sends, pays, signs, files or deletes.

Your AI team

What the AI team does for an ayurvedic and OTC distributor

Each job goes to a member of your AI team. It reads your own records and prepares the work. Anything that sends, pays, signs, files or deletes waits for a person's approval.

Sales executive

For each outlet on today's beat, suggests missing SKUs and the current scheme, and shows its outstanding before a new order

Reads retail outlets, beat orders and schemes

Works it out and shows you

Store keeper

Suggests brand orders from sell-out and season and lists near-expiry stock to push

Reads stock and beat orders

Asks you before sending

Accountant

Works out each brand's scheme and expiry claim with proof and tracks credit notes over 60 days

Reads scheme and expiry claims and beat orders

Asks you before sending

1 / 3

How you run

Your routines, already on a timetable

Each routine has a time, a person and its steps with the checks that matter. MatruOS reminds the right person and keeps the record. Open one to see its steps.

Every day3

  • 9:00 amDeliveries and cash inDelivery man · 2 steps
    1. 1Deliver yesterday's bills; collect cash or cheques
    2. 2Hand cash to the owner by evening
  • 10:00 amBeat visits and ordersSalesman · 2 steps
    1. 1Visit the day's beat; push current schemes and missing SKUs
    2. 2Collect last week's bill before booking new order
  • 6:00 pmBill and load the vanBilling and stock clerk · 2 steps
    1. 1Bill orders; hold outlets over credit days
    2. 2OTC drugs billed only to outlets with drug licence on file

Every week1

  • MonBrand purchase orderOwner · 1 steps
    1. 1Order by sell-out and season; check near-expiry

Every month1

  • 5thScheme, display and expiry claimsBilling and stock clerk · 2 steps
    1. 1Prepare each brand's scheme and expiry claim with proof
    2. 2Follow up credit notes over 60 days

Every year1

  • MarYear-end stock-take and target claimsOwner · 2 steps
    1. 1Count stock; return expired to brands
    2. 2Claim annual target incentives

Workflows

Each stage goes to the person who handles it

Work passes stage by stage to the right person. Stages marked for approval wait for the person who decides.

Retailer expiry return to brand claim

  1. 1Retailer list takenSalesman
  2. 2Goods collected and countedDelivery man
  3. 3Claim sent to brandBilling and stock clerk
  4. 4Brand approvesOwnerNeeds approval
  5. 5Credit note receivedBilling and stock clerk

Registers and SOPs

Your registers and standards

Registers hold the fields this trade records. SOPs carry the steps and checks, so work is done the same way every time.

  • Retail outlets

    Outlet · Type · Beat · Credit days · Outstanding · Drug licence copy (for OTC drugs)

  • Beat orders

    Date · Outlet · Items · Scheme · Amount · Collected

  • Scheme and expiry claims

    Brand · Claim type · Period · Amount · Credit note received

  • Licences and labels

    Sell the right product to the right outlet

    3 steps with checks

  • Credit and cash handling

    Keep beat credit within limits

    2 steps with checks

Items and licences

Your first bill is right, and no licence lapses

Starter items arrive with unit, HSN and GST rate. The registrations this business usually needs are listed with a reminder before each one expires.

ItemHSNGST
Chyawanprash · 500 g jar30045%
Ayurvedic churna · 100 g30045%
Arishta or asava · 450 ml bottle30045%
Ayurvedic digestive tablets · bottle30045%
Pain relief balm · jar30045%
Herbal hair oil · 200 ml33055%
Herbal toothpaste · 150 g33065%
Antacid (OTC) · strip30045%
Cough syrup (herbal) · 100 ml30045%
ORS powder · sachet30045%
Glucose powder · 500 g17025%
Natural honey · 500 g04095%
  • GST registrationGST department (GSTN)
  • Shops and Establishments registrationState labour department (Shops and Establishments Act)
  • Udyam (MSME) registrationMinistry of MSME (Udyam portal)
  • Wholesale drug licence (Forms 20B/21B)State drugs control departmentIf it applies
  • FSSAI food licenceFSSAI (Food Safety and Standards Authority of India)If it applies
  • PF registration (EPFO)EPFO (Employees' Provident Fund Organisation)If it applies
  • ESI registration (ESIC)ESIC (Employees' State Insurance Corporation)If it applies

Your people

The people who run it, each with their own login

Each person sees the screens and reminders for the work they do.

OwnerBrand relations, credit, targets, licences.
SalesmanBeat visits, orders, schemes, collection.
Delivery manLoads van, delivers, brings cash and cheques.
Billing and stock clerkBills, stock, expiry, claims.

Not covered yet

  • Sending messages, bills and reminders on WhatsApp from MatruOS is not live yet. Today they go by link, QR code or email, and from your own phone in one tap.
  • Live bank and UPI feeds are not connected yet. Upload a bank statement and MatruOS reads it into payments for you to confirm.

Questions people ask

How long does it take to set up MatruOS for an ayurvedic and OTC distributor?

Type one line about your business when you sign up, for example "Ayurvedic and OTC distributor". MatruOS picks this business type and sets up everything on this page in a few minutes. You then get a 7-day free trial, no card needed.

Do I have to type all of this in?

No. The routines, workflows, registers, items, licences and AI team on this page arrive already set up. You change what is different in your business, and bring your customers, items and balances from Zoho Books, Vyapar, Excel and others, with our team's help for Tally data.

Can I change the routines and workflows?

Yes. Every routine, workflow, register and SOP is yours to rename, retime, switch off or add to. MatruOS keeps the rest of the system in step with your changes.

What does the AI team do without asking me?

It runs routine checks and prepares drafts. Anything that sends, pays, signs, files or deletes waits for a person's approval. The one exception you can choose is payment reminders, which go out on their own once you have checked them and switched them on.

Run an ayurvedic and OTC distributor on one system Set up for your trade when you sign up.

Describe your business once. MatruOS sets up your apps, brings in your data and puts Muni and the AI team to work, with your approval on every step that matters. 7-day free trial, no card needed.

See plans and what each includes
Chat with the MatruOS team on WhatsApp, +91 97234 99901