Your customers
- Repeat buyers on WhatsApp
- Instagram followers
- Buyers from other states (courier)
- Local buyers who pick up
- Exhibition and pop-up buyers
Creators, media and online selling · Shops and showrooms
MatruOS for an Instagram or WhatsApp seller
Set up the way an Instagram or WhatsApp seller runs: selling own stock (bought wholesale or made at home) through Instagram posts and lives, WhatsApp catalogue and broadcasts; shipping charged to the buyer; some walk-in buyers at the boutique or exhibitions. Routines, workflows, registers, licences and an AI team that knows the work are ready when you sign up.
Ready when you sign up
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What this solves
What an Instagram or WhatsApp seller deals with today, and what MatruOS sets up for it
Today
Orders sit scattered across Instagram DMs and WhatsApp chats; some get missed or shipped wrong. Fake UPI screenshots and payments that never arrived are found only after the parcel left.
In MatruOS
MatruOS sets up 9 routines, 2 workflows, 4 registers and 8 licences for an Instagram or WhatsApp seller, with an AI team that reads your own records and prepares the work.
What changes
The right person is reminded at the right time, approvals wait for whoever decides, and every licence has a renewal reminder. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Where you sit
MatruOS starts from how your business earns
Who you sell to, who you buy from, how credit moves and where you sit in the chain decide how your screens, reminders and reports are set up.
- wholesaler or maker
- seller (curates, photographs, ships)
- consumer
Your suppliers
- Wholesale markets (Surat textile market, Jaipur, Delhi, Mumbai)
- Home artisans and karigars
- Packaging sellers (mailers, polybags, tissue, tape)
- Courier aggregator
- Meta (boosts and ads)
Credit and cash
Buyers pay UPI in full before dispatch or a COD advance; COD comes back T+2 to T+7 from the aggregator; wholesale stock bought mostly in cash or UPI, some 15-30 day credit from regular wholesalers
Stock bought upfront on a market trip; prepaid sales return cash in days; COD money comes a week later; RTO parcels lock cash and stock for 7-15 days (estimate)
Your screens use your words
CustomerBuyerOrderOrder (DM)ItemDesignInvoiceBillSupplierWholesaler
How it works
How MatruOS is set up for an Instagram or WhatsApp seller
Set-up takes a few minutes. After that, you change only what is different in your business.
- Describe the business in one lineFor example "Instagram / WhatsApp seller", typed when you sign up.
- Recognised as an Instagram or WhatsApp sellerRoutines, workflows, registers, items, licences and the AI team for this trade are set up for you.
- Bring your dataCustomers, items and balances come across from Zoho Books, Vyapar, Excel and others. For Tally, our team helps you move the data while Tally import is checked on the live app.
- Approve and runThe AI team prepares the routine work. A person approves anything that sends, pays, signs, files or deletes.
Your AI team
What the AI team does for an Instagram or WhatsApp seller
Each job goes to a member of your AI team. It reads your own records and prepares the work. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Pulls orders, sizes and addresses from overnight chats into the order book, drafts price and size replies from the stock list, and flags repeat refusers
Asks you before sending
Matches each order's amount and UTR to bank credits and lists orders with no money received to hold
Works it out and shows you
Picks designs to show tonight (new, restocked, last pieces), drafts the caption, price and hashtags, and drafts the broadcast for consenting buyers
Asks you before sending
Lists designs and sizes that sold out or are running low with past sell-through and drafts the order to each wholesaler
Asks you before sending
Matches COD remittances to delivered orders, lists unpaid COD and RTO parcels not yet back, and reminds the helper to raise tickets
Asks you before sending
1 / 5
How you run
Your routines, already on a timetable
Each routine has a time, a person and its steps with the checks that matter. MatruOS reminds the right person and keeps the record. Open one to see its steps.
Every day
8:30 amMorning DM and WhatsApp reply round
- 1Reply to overnight DMs and WhatsApp enquiries with price, size and shipping
- 2Copy every confirmed order with address into the order book
- 3Orders confirmed
11:00 amCheck every UPI payment in the bank before packing
- 1Match each buyer's payment screenshot to a credit in the bank or UPI app history
- 2Hold any order whose money is not in the account
- 3Payments matched
12:00 pmPack with video and book courier
- 1Pack paid and confirmed orders while recording a packing video
- 2Book on the courier aggregator, print labels, hand over at pickup
- 3Send the tracking link on WhatsApp to each buyer
7:00 pmEvening new-arrival reel, story and broadcast
- 1Post a reel or carousel of new or restocked designs with price
- 2Share stories with sizes left and a 'DM to order' sticker
- 3Send the WhatsApp broadcast only to buyers who agreed to get it
Every week
MonWeekly restock list and market trip
- 1List designs sold out or with 1-2 pieces left and the sizes asked for most
- 2Order from regular wholesalers on WhatsApp or plan a market trip
- 3Shoot photos of the new lot the same week
FriWeekly COD remittance and RTO check
- 1Match COD remittance from the aggregator with delivered COD orders
- 2List parcels on RTO, check them back into stock and mark repeat refusers in the buyer list
- 3Raise a ticket for lost or damaged parcels within the dispute window
Every month
2ndMonthly sales total and GST threshold watch
- 1Total sales, courier, ads and stock bought for last month
- 2Compare year-to-date sales with the ₹40 lakh threshold and note any sales to other states
- 3If registered: send sales to the accountant for GSTR-1 by the 11th and GSTR-3B by the 20th
Every year
MarYear-end stock count and income tax
- 1Count stock left by design at cost on 31 March
- 2Total digital and cash receipts for presumptive income tax (6% of digital, 8% of cash under old s.44AD)
- 3Clear old dead stock with a sale before the new season
Workflows
Each stage goes to the person who handles it
Work passes stage by stage to the right person. Stages marked for approval wait for the person who decides.
Chat order to delivery
- 1Enquiry answered with price and size
- 2Address and payment taken
- 3Payment seen in bankNeeds approval
- 4Packed with video
- 5Courier booked and tracking sent
- 6Delivered or RTO checked in
Exchange or refund
- 1Buyer sends unboxing video and photos
- 2Owner decides exchange or refundNeeds approval
- 3Buyer ships back or reverse pickup
- 4Item checked; new piece or refund sent
Registers and SOPs
Your registers and standards
Registers hold the fields this trade records. SOPs carry the steps and checks, so work is done the same way every time.
Order book
Design stock
Buyer list
Returns and exchanges
Payment confirmation before dispatch
Never ship against a fake or failed payment
Packing with proof
Settle damage, missing-item and size disputes with evidence
GST and income tax basics for a chat seller
Stay legal as sales grow
Items and licences
Your first bill is right, and no licence lapses
Starter items arrive with unit, HSN and GST rate. The registrations this business usually needs are listed with a reminder before each one expires.
| Item | HSN | GST |
|---|---|---|
| Cotton kurti | 6204 | 5% |
| Kurti set with dupatta | 6204 | 5% |
| Silk or designer saree above ₹2500 | 5007 | 5% |
| Cotton printed saree | 5208 | 5% |
| Co-ord set (western wear) | 6204 | 5% |
| Imitation jewellery set | 7117 | 3% |
| Oxidised earrings | 7117 | 3% |
| Block print double bedsheet with pillow covers | 6302 | 5% |
| Handmade scented candle | 3406 | 5% |
| Resin art or decor piece | 3926 | 18% |
| Festive gift hamper | 9505 | 18% |
- PAN
- GST registrationIf it applies
- Udyam (MSME) registrationIf it applies
- Shops and Establishments registrationIf it applies
- Trade licenceIf it applies
- TrademarkIf it applies
- FSSAI food licenceIf it applies
- Packaged commodities registration (Legal Metrology)If it applies
Your people
The people who run it, each with their own login
Each person sees the screens and reminders for the work they do.
OwnerBuys stock, sets prices, posts reels and goes live, replies to DMs, approves refunds and exchanges.
Packing helperPacks orders with video, books courier, sends tracking, handles RTO parcels.
Content helperShoots photos and reels, writes captions, updates the WhatsApp catalogue.
Not covered yet
- Sending messages, bills and reminders on WhatsApp from MatruOS is not live yet. Today they go by link, QR code or email, and from your own phone in one tap.
- Live bank and UPI feeds are not connected yet. Upload a bank statement and MatruOS reads it into payments for you to confirm.
Questions people ask
How long does it take to set up MatruOS for an Instagram or WhatsApp seller?
Type one line about your business when you sign up, for example "Instagram / WhatsApp seller". MatruOS picks this business type and sets up everything on this page in a few minutes. You then get a 7-day free trial, no card needed.
Do I have to type all of this in?
No. The routines, workflows, registers, items, licences and AI team on this page arrive already set up. You change what is different in your business, and bring your customers, items and balances from Zoho Books, Vyapar, Excel and others, with our team's help for Tally data.
Can I change the routines and workflows?
Yes. Every routine, workflow, register and SOP is yours to rename, retime, switch off or add to. MatruOS keeps the rest of the system in step with your changes.
What does the AI team do without asking me?
It runs routine checks and prepares drafts. Anything that sends, pays, signs, files or deletes waits for a person's approval. The one exception you can choose is payment reminders, which go out on their own once you have checked them and switched them on.
Creators, media and online selling
Other shops and showrooms in creators, media and online selling
Run an Instagram or WhatsApp seller on one system Set up for your trade when you sign up.
Describe your business once. MatruOS sets up your apps, brings in your data and puts Muni and the AI team to work, with your approval on every step that matters. 7-day free trial, no card needed.
See plans and what each includes