Your customers
- Platforms (YouTube, Meta)
- Brands and agencies
- Fans (memberships, merch)
- Media houses (licensing)
Creators, media and online selling · Services
MatruOS for a creator business with a team
Set up the way a creator business with a team runs: AdSense across channels; brand integrations and sponsorship series; channel memberships and Super Thanks; merch sales; content licensing to TV, OTT or news; affiliate links; paid appearances. Routines, workflows, registers, licences and an AI team that knows the work are ready when you sign up.
Ready when you sign up
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- 10
What this solves
What a creator business with a team deals with today, and what MatruOS sets up for it
Today
No one knows what each video costs against what it earned. Videos slip in the pipeline and upload slots are missed.
In MatruOS
MatruOS sets up 10 routines, 2 workflows, 4 registers and 10 licences for a creator business with a team, with an AI team that reads your own records and prepares the work.
What changes
The right person is reminded at the right time, approvals wait for whoever decides, and every licence has a renewal reminder. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Where you sit
MatruOS starts from how your business earns
Who you sell to, who you buy from, how credit moves and where you sit in the chain decide how your screens, reminders and reports are set up.
- brand and platform
- creator business
- audience; merch from printer
- creator
- fan
Your suppliers
- Salaried editors and shooters
- Freelance writers and thumbnail designers
- Print-on-demand or T-shirt printers
- Gear and studio landlord
- Software tools
Credit and cash
AdSense monthly on the 21st-26th; brands 30-90 days; merch paid upfront by fans via payment gateway (T+2 settlement); salaries on the 1st-7th
Fixed monthly salaries and rent against lumpy brand money; AdSense smooths it; merch stock locks cash if not print-on-demand
Your screens use your words
CustomerBrandOrderIntegrationItemVideoStaffTeam memberproductFormat
How it works
How MatruOS is set up for a creator business with a team
Set-up takes a few minutes. After that, you change only what is different in your business.
- Describe the business in one lineFor example "Creator business with a team", typed when you sign up.
- Recognised as a creator business with a teamRoutines, workflows, registers, items, licences and the AI team for this trade are set up for you.
- Bring your dataCustomers, items and balances come across from Zoho Books, Vyapar, Excel and others. For Tally, our team helps you move the data while Tally import is checked on the live app.
- Approve and runThe AI team prepares the routine work. A person approves anything that sends, pays, signs, files or deletes.
Your AI team
What the AI team does for a creator business with a team
Each job goes to a member of your AI team. It reads your own records and prepares the work. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Flags videos stuck in a stage beyond their due date and upload slots not yet covered, and drafts nudges to the owner of each
Asks you before sending
Summarises CTR, view duration and retention of new videos against channel averages and suggests title or thumbnail tests
Asks you before sending
Builds a monthly P&L by channel and cost per video, showing which formats earn and which lose
Asks you before sending
Drafts invoices for integrations gone live and reminders for overdue brand payments, and tracks TDS deducted
Asks you before sending
1 / 4
How you run
Your routines, already on a timetable
Each routine has a time, a person and its steps with the checks that matter. MatruOS reminds the right person and keeps the record. Open one to see its steps.
Every day
10:30 amProduction stand-up
- 1Walk the production board: what moves today, what is stuck
- 2Confirm this week's upload slots are covered
- 3Videos behind schedule
6:00 pmScheduled upload and first-hour watch
- 1Publish or confirm scheduled video with title, thumbnail, chapters and end screen
- 2Sponsored video: paid promotion tick and spoken disclosure
- 3Pin a comment and reply for the first hour
Every week
Mon, Thu48-hour video performance review
- 1Check CTR, average view duration and retention dips for videos published 48 hours ago
- 2Test a new thumbnail or title if CTR is below channel average
- 3CTR % of latest video
FriWeekly freelancer payouts with TDS
- 1List freelancer work delivered this week from the board
- 2Deduct TDS where yearly payments cross the limit and pay
- 3Invoices received and filed
Tue, FriMerch orders dispatch
- 1Pull new paid orders and send to the printer or pack from stock
- 2Ship and share tracking with buyers
- 3Orders older than 5 days not shipped
Every month
1stPayroll and statutory deposits
- 1Pay salaries by the 7th
- 2Deposit TDS by the 7th; PF and ESI by the 15th where registered
- 3Pay professional tax where the state levies it
25thMonthly channel P&L and cost per video
- 1Add AdSense, integrations, memberships and merch by channel
- 2Allocate salaries and freelancer cost to videos
- 3Cost per video against revenue per video
1stSponsorship invoices and dues
- 1Invoice integrations gone live with links and view numbers
- 2Chase overdue brand payments
- 3Brand dues over 60 days
Every year
SepYear close, tax audit and return
- 1Close books with the CA and get the tax audit done if receipts cross the limit
- 2File the income-tax return by the audit due date
- 3Renew LUT in April and trademark watch for channel name
Workflows
Each stage goes to the person who handles it
Work passes stage by stage to the right person. Stages marked for approval wait for the person who decides.
Video from idea to publish
- 1Idea approvedNeeds approval
- 2Script ready
- 3Shot
- 4Edited with licensed music
- 5Final cut approvedNeeds approval
- 6Scheduled and published
Sponsored integration
- 1Brief and fee agreed
- 2Contract signedNeeds approval
- 3Script approved by brand
- 4Live with disclosure
- 5Invoiced and paid
Registers and SOPs
Your registers and standards
Registers hold the fields this trade records. SOPs carry the steps and checks, so work is done the same way every time.
Video production board
Sponsorship deals
Team and freelancer payouts
Merch orders and stock
Upload checklist
Every video goes out complete and compliant
Music, footage and rights clearance
Avoid copyright claims and strikes
Items and licences
Your first bill is right, and no licence lapses
Starter items arrive with unit, HSN and GST rate. The registrations this business usually needs are listed with a reminder before each one expires.
| Item | HSN | GST |
|---|---|---|
| Long-form brand integration (YouTube) | 998361 | 18% |
| Dedicated sponsored video | 998361 | 18% |
| Instagram collab reel (team page) | 998361 | 18% |
| YouTube AdSense revenue (export under LUT) | 998365 | 0% |
| Channel memberships and Super Thanks | 998365 | 0% |
| Merch T-shirt | 6109 | 5% |
| Merch hoodie | 6110 | 5% |
| Content clip licensing | 997332 | 18% |
- GST registration
- Udyam (MSME) registration
- Shops and Establishments registration
- Professional tax registration
- GST Letter of Undertaking (LUT) for exports
- TAN (tax deduction account number)
- PF registration (EPFO)If it applies
- ESI registration (ESIC)If it applies
- TrademarkIf it applies
- Other licence or contract
Your people
The people who run it, each with their own login
Each person sees the screens and reminders for the work they do.
Creator-founderFronts the content, approves scripts and final cuts, signs big deals, sets direction.
Channel managerRuns the production board, schedules uploads, reads analytics, manages team.
Video editorEdits long videos and shorts, adds graphics and captions, exports.
Brand managerSells integrations, coordinates briefs and approvals, invoices and chases brands.
Operations executivePays team and freelancers, handles merch orders and stock, keeps books for the CA.
Not covered yet
- Sending messages, bills and reminders on WhatsApp from MatruOS is not live yet. Today they go by link, QR code or email, and from your own phone in one tap.
- Live bank and UPI feeds are not connected yet. Upload a bank statement and MatruOS reads it into payments for you to confirm.
Questions people ask
How long does it take to set up MatruOS for a creator business with a team?
Type one line about your business when you sign up, for example "Creator business with a team". MatruOS picks this business type and sets up everything on this page in a few minutes. You then get a 7-day free trial, no card needed.
Do I have to type all of this in?
No. The routines, workflows, registers, items, licences and AI team on this page arrive already set up. You change what is different in your business, and bring your customers, items and balances from Zoho Books, Vyapar, Excel and others, with our team's help for Tally data.
Can I change the routines and workflows?
Yes. Every routine, workflow, register and SOP is yours to rename, retime, switch off or add to. MatruOS keeps the rest of the system in step with your changes.
What does the AI team do without asking me?
It runs routine checks and prepares drafts. Anything that sends, pays, signs, files or deletes waits for a person's approval. The one exception you can choose is payment reminders, which go out on their own once you have checked them and switched them on.
Creators, media and online selling
Other services in creators, media and online selling
Run a creator business with a team on one system Set up for your trade when you sign up.
Describe your business once. MatruOS sets up your apps, brings in your data and puts Muni and the AI team to work, with your approval on every step that matters. 7-day free trial, no card needed.
See plans and what each includes