Your customers
- Ad agencies
- Real estate developers
- Coaching institutes and schools
- Jewellers and retail chains
- FMCG and auto dealers
- Political parties and candidates
- Government departments (DAVP or state rates)
Creators, media and online selling · Services
MatruOS for an outdoor advertising business
Set up the way an outdoor advertising business runs: monthly display rental of hoarding faces; printing and mounting charges; LED screen slot sales; media buying on other owners' sites for clients on commission. Routines, workflows, registers, licences and an AI team that knows the work are ready when you sign up.
Ready when you sign up
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What this solves
What an outdoor advertising business deals with today, and what MatruOS sets up for it
Today
Faces stay empty because vacancy lists go out late or not at all. Agencies pay 60-120 days late and dispute bills without proof of display.
In MatruOS
MatruOS sets up 10 routines, 2 workflows, 3 registers and 11 licences for an outdoor advertising business, with an AI team that reads your own records and prepares the work.
What changes
The right person is reminded at the right time, approvals wait for whoever decides, and every licence has a renewal reminder. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Where you sit
MatruOS starts from how your business earns
Who you sell to, who you buy from, how credit moves and where you sit in the chain decide how your screens, reminders and reports are set up.
- landlord or municipality
- media owner
- (agency)
- advertiser
Your suppliers
- Landlords (rooftop and land rent)
- Municipal corporation (licence fee, tender share)
- Flex printers
- Steel fabricators
- Electricians and electricity board
- Structural engineers
Credit and cash
Agencies pay 30-90 days after display proof; direct local clients pay 50% advance; landlords paid yearly or quarterly in advance; municipal fee paid yearly or by tender schedule
Yearly landlord rents and licence fees paid upfront; revenue comes in monthly as faces sell; agency credit and empty months strain cash
Your screens use your words
CustomerClientOrderBookingItemSite faceInvoiceDisplay billSupplierLandlordproductSite
How it works
How MatruOS is set up for an outdoor advertising business
Set-up takes a few minutes. After that, you change only what is different in your business.
- Describe the business in one lineFor example "Outdoor advertising", typed when you sign up.
- Recognised as an outdoor advertising businessRoutines, workflows, registers, items, licences and the AI team for this trade are set up for you.
- Bring your dataCustomers, items and balances come across from Zoho Books, Vyapar, Excel and others. For Tally, our team helps you move the data while Tally import is checked on the live app.
- Approve and runThe AI team prepares the routine work. A person approves anything that sends, pays, signs, files or deletes.
Your AI team
What the AI team does for an outdoor advertising business
Each job goes to a member of your AI team. It reads your own records and prepares the work. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Collects last night's mounting photos per booking, checks date, time and site match, and drafts the proof-of-display message for each client
Asks you before sending
Lists faces free in the next 30 days with photos and rates and drafts offers to agencies and past advertisers
Asks you before sending
Prepares display bills with proof attached for every live booking and drafts reminders for overdue agency bills
Asks you before sending
Lists landlord rents, municipal fees, permissions and structural certificates falling due, with TDS on rent worked out
Asks you before paying
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How you run
Your routines, already on a timetable
Each routine has a time, a person and its steps with the checks that matter. MatruOS reminds the right person and keeps the record. Open one to see its steps.
Every day
9:00 amProof of display to clients
- 1Collect last night's mounting photos with date, time and GPS
- 2Send proof to each client or agency for campaigns starting today
- 3Faces live today
7:00 pmEvening lights check on lit sites
- 1Drive the lit-site route or check timer reports
- 2Note fused lights and timer faults for next-day repair
- 3Lit faces with lights off
10:30 pmNight flex mounting
- 1Load flex, ropes, harnesses and ladders for tonight's sites
- 2Remove old flex and mount new, tight with no wrinkles
- 3Harness and helmet on every climber
- 4Photo of each mounted face
Every week
MonWeekly vacant faces offer
- 1List faces free in the next 30 days from the booking calendar
- 2Send the vacancy list with photos and rates to agencies and local advertisers
- 3Follow up blocked bookings older than 3 days
ThuWeekly structure and safety walk
- 1Look for rust, loose bolts, tilting and torn flex
- 2Check earthing and wiring on lit sites
- 3Photograph any defect for the owner
Every month
1stDisplay bills and agency dues
- 1Bill every live booking with proof of display attached
- 2List agency bills unpaid beyond 60 days
- 3Overdue amount
5thLandlord rent, licence fee and permission expiry check
- 1List landlord rents and municipal fees due in the next 60 days
- 2List permissions and structural certificates expiring in the next 90 days
- 3Deduct TDS on landlord rent where due
Every year
Feb, MarYearly permission and licence renewal
- 1Apply for renewal of permissions due in the coming year with stability and electrical certificates
- 2Pay advertisement tax or fee
- 3Renew public liability insurance
Workflows
Each stage goes to the person who handles it
Work passes stage by stage to the right person. Stages marked for approval wait for the person who decides.
Booking to payment
- 1Site offered and blocked
- 2Release order receivedNeeds approval
- 3Flex received or printed
- 4Mounted with proof sent
- 5Bill raised and paid
New site permission
- 1Landlord consent and agreement
- 2Structural design by engineer
- 3Application to civic body
- 4Permission grantedNeeds approval
- 5Structure built and certified
Registers and SOPs
Your registers and standards
Registers hold the fields this trade records. SOPs carry the steps and checks, so work is done the same way every time.
Site register
Booking calendar
Mounting and proof of display
Working at height on hoardings
No falls during mounting
Hoarding structure safety
Keep every structure standing and within the permit
Items and licences
Your first bill is right, and no licence lapses
Starter items arrive with unit, HSN and GST rate. The registrations this business usually needs are listed with a reminder before each one expires.
| Item | HSN | GST |
|---|---|---|
| Unipole display 40x20 ft (city) | 998366 | 18% |
| Rooftop or wall hoarding 20x10 ft | 998366 | 18% |
| Gantry or road-crossing display | 998366 | 18% |
| Bus shelter panel | 998366 | 18% |
| LED screen 10-second slot package | 998366 | 18% |
| Flex printing and mounting | 998361 | 18% |
| Site booked from other owner (on commission) | 998362 | 18% |
- GST registration
- Udyam (MSME) registration
- Shops and Establishments registration
- Hoarding permission
- Trade licence
- Insurance policyIf it applies
- TAN (tax deduction account number)If it applies
- PF registration (EPFO)If it applies
- ESI registration (ESIC)If it applies
- Electrical contractor licenceIf it applies
- Other licence or contract
Your people
The people who run it, each with their own login
Each person sees the screens and reminders for the work they do.
OwnerWins sites and tenders, sets rates, sells to agencies and clients, approves payments to landlords and civic body.
Site supervisorPlans mounting, checks sites, sends proof of display, handles electricity and repairs.
Mounting crew leadMounts and removes flex at night, reports damage, follows height safety.
Accounts clerkRaises display bills, tracks agency dues, pays rents and fees, keeps permission dates.
Not covered yet
- Sending messages, bills and reminders on WhatsApp from MatruOS is not live yet. Today they go by link, QR code or email, and from your own phone in one tap.
- Live bank and UPI feeds are not connected yet. Upload a bank statement and MatruOS reads it into payments for you to confirm.
Questions people ask
How long does it take to set up MatruOS for an outdoor advertising business?
Type one line about your business when you sign up, for example "Outdoor advertising". MatruOS picks this business type and sets up everything on this page in a few minutes. You then get a 7-day free trial, no card needed.
Do I have to type all of this in?
No. The routines, workflows, registers, items, licences and AI team on this page arrive already set up. You change what is different in your business, and bring your customers, items and balances from Zoho Books, Vyapar, Excel and others, with our team's help for Tally data.
Can I change the routines and workflows?
Yes. Every routine, workflow, register and SOP is yours to rename, retime, switch off or add to. MatruOS keeps the rest of the system in step with your changes.
What does the AI team do without asking me?
It runs routine checks and prepares drafts. Anything that sends, pays, signs, files or deletes waits for a person's approval. The one exception you can choose is payment reminders, which go out on their own once you have checked them and switched them on.
Creators, media and online selling
Other services in creators, media and online selling
Run an outdoor advertising business on one system Set up for your trade when you sign up.
Describe your business once. MatruOS sets up your apps, brings in your data and puts Muni and the AI team to work, with your approval on every step that matters. 7-day free trial, no card needed.
See plans and what each includes