Your customers
- D2C and FMCG brands
- Ad and media agencies
- Apps and fintechs
- Real estate and auto brands
- Film and music promotions
Creators, media and online selling · Services
MatruOS for an influencer marketing agency
Set up the way an influencer marketing agency runs: campaign management fee (15-30% over creator cost, or a flat fee); margin between creator fee paid and billed; talent-management commission (15-25%) on exclusive creators' deals; UGC content packages; product seeding and gifting programmes. Routines, workflows, registers, licences and an AI team that knows the work are ready when you sign up.
Ready when you sign up
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What this solves
What an influencer marketing agency deals with today, and what MatruOS sets up for it
Today
Agency pays creators before brands pay; cash gap of 30-60 days on every campaign. Proof and go-live status for 100+ creators chased on WhatsApp.
In MatruOS
MatruOS sets up 9 routines, 2 workflows, 3 registers and 10 licences for an influencer marketing agency, with an AI team that reads your own records and prepares the work.
What changes
The right person is reminded at the right time, approvals wait for whoever decides, and every licence has a renewal reminder. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Where you sit
MatruOS starts from how your business earns
Who you sell to, who you buy from, how credit moves and where you sit in the chain decide how your screens, reminders and reports are set up.
- brand
- (media agency)
- influencer agency
- creators
- audience
Your suppliers
- Creators (fees, barter)
- Exclusive talent (commission)
- Courier for product seeding
- Discovery and analytics tools
- UGC editors
Credit and cash
Brands pay 45-90 days after campaign report, sometimes 30-50% advance; creators paid 30-45 days after going live (agency often pays before the brand does); talent deals paid to agency then passed on minus commission
Agency funds creator payouts before brand payment arrives; one late brand can stall payouts to 100 creators; TDS and GST on creator side add work
Your screens use your words
CustomerBrandOrderCampaignItemDeliverableSupplierCreatorStaffCampaign manager
How it works
How MatruOS is set up for an influencer marketing agency
Set-up takes a few minutes. After that, you change only what is different in your business.
- Describe the business in one lineFor example "Influencer marketing agency", typed when you sign up.
- Recognised as an influencer marketing agencyRoutines, workflows, registers, items, licences and the AI team for this trade are set up for you.
- Bring your dataCustomers, items and balances come across from Zoho Books, Vyapar, Excel and others. For Tally, our team helps you move the data while Tally import is checked on the live app.
- Approve and runThe AI team prepares the routine work. A person approves anything that sends, pays, signs, files or deletes.
Your AI team
What the AI team does for an influencer marketing agency
Each job goes to a member of your AI team. It reads your own records and prepares the work. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Lists today's go-lives, drafts reminders to creators, and flags live posts missing a disclosure label or live link
Asks you before sending
Filters the database by niche, language, city and budget, ranks creators by engagement and past campaign results, and drafts the shortlist with rates
Asks you before sending
Compiles campaign reports with links, reach and cost per view, drafts the brand invoice, and lists brand invoices past due with creator payouts already made
Asks you before sending
1 / 3
How you run
Your routines, already on a timetable
Each routine has a time, a person and its steps with the checks that matter. MatruOS reminds the right person and keeps the record. Open one to see its steps.
Every day
10:00 amToday's go-lives and disclosure check
- 1List deliverables due to go live today and remind creators
- 2Check yesterday's posts are live with #ad or Paid partnership
- 3Missed go-lives
3:00 pmDraft approvals chase
- 1Send pending creator drafts to the brand in one batch
- 2Pass brand comments back to creators with a deadline
- 3Drafts waiting over 48 hours
Every week
Mon, WedCreator shortlists for new briefs
- 1Filter the database by niche, language, city and budget
- 2Check engagement and fake-follower signs for each
- 3Send shortlist with rates to the brand
Fri7-day proof and insights capture
- 1Collect insights screenshots for posts that are 7 days old
- 2Update views and reach in the deliverables register
- 3Posts without proof
TueCreator payout run with TDS
- 1List creators whose posts are live and proof captured, and due for payment
- 2Deduct TDS (10% on fees; barter value checked against ₹20,000 yearly limit)
- 3Founder approves the payout batch
Every month
1stCampaign report and brand invoice
- 1Close campaigns whose last post is 7 days old
- 2Send the report with links, reach and cost per view
- 3Raise brand invoice and chase earlier invoices past due
6thTDS deposit and quarterly TDS return
- 1Deposit last month's TDS by the 7th
- 2File quarterly TDS returns and issue certificates to creators
- 3Creators with PAN missing (higher TDS)
Every year
AprYearly talent contracts and rate card refresh
- 1Renew or end exclusive talent contracts
- 2Refresh creator rates and engagement data in the database
- 3Renew LUT for foreign brand work
Workflows
Each stage goes to the person who handles it
Work passes stage by stage to the right person. Stages marked for approval wait for the person who decides.
Campaign from brief to brand payment
- 1Brief and budget received
- 2Shortlist sent
- 3Brand approves creator listNeeds approval
- 4Creators contracted and products shipped
- 5Drafts approved by brand
- 6Posts live with disclosure
- 7Report sent and invoice raised
- 8Brand payment received
Creator payment
- 1Live and proof captured
- 2Creator invoice received
- 3Founder approves batchNeeds approval
- 4Paid with TDS
Registers and SOPs
Your registers and standards
Registers hold the fields this trade records. SOPs carry the steps and checks, so work is done the same way every time.
Campaign register
Creator database
Creator deliverables and payouts
Creator vetting
Put real, safe creators in front of brands
Disclosure and proof
Keep every post compliant and billable
Creator payout rules
Pay correctly with tax done
Items and licences
Your first bill is right, and no licence lapses
Starter items arrive with unit, HSN and GST rate. The registrations this business usually needs are listed with a reminder before each one expires.
| Item | HSN | GST |
|---|---|---|
| Campaign management fee | 998361 | 18% |
| Creator deliverables billed to brand | 998361 | 18% |
| UGC video package (10 videos) | 999612 | 18% |
| Product seeding programme | 998361 | 18% |
| Talent management commission | 998599 | 18% |
| Campaign report and analytics | 998371 | 18% |
- GST registration
- Udyam (MSME) registration
- Shops and Establishments registration
- Professional tax registration
- TAN (tax deduction account number)
- PF registration (EPFO)If it applies
- ESI registration (ESIC)If it applies
- GST Letter of Undertaking (LUT) for exportsIf it applies
- TrademarkIf it applies
- Other licence or contract
Your people
The people who run it, each with their own login
Each person sees the screens and reminders for the work they do.
FounderWins brands, prices campaigns, approves creator lists and payouts, manages cash.
Campaign managerShortlists and negotiates with creators, runs approvals and go-lives, collects proof, writes reports.
Talent managerManages exclusive creators, sells their inventory, handles their contracts and payments.
Finance executiveBills brands, pays creators with TDS, files GST and TDS returns, chases dues.
Not covered yet
- Sending messages, bills and reminders on WhatsApp from MatruOS is not live yet. Today they go by link, QR code or email, and from your own phone in one tap.
- Live bank and UPI feeds are not connected yet. Upload a bank statement and MatruOS reads it into payments for you to confirm.
Questions people ask
How long does it take to set up MatruOS for an influencer marketing agency?
Type one line about your business when you sign up, for example "Influencer marketing agency". MatruOS picks this business type and sets up everything on this page in a few minutes. You then get a 7-day free trial, no card needed.
Do I have to type all of this in?
No. The routines, workflows, registers, items, licences and AI team on this page arrive already set up. You change what is different in your business, and bring your customers, items and balances from Zoho Books, Vyapar, Excel and others, with our team's help for Tally data.
Can I change the routines and workflows?
Yes. Every routine, workflow, register and SOP is yours to rename, retime, switch off or add to. MatruOS keeps the rest of the system in step with your changes.
What does the AI team do without asking me?
It runs routine checks and prepares drafts. Anything that sends, pays, signs, files or deletes waits for a person's approval. The one exception you can choose is payment reminders, which go out on their own once you have checked them and switched them on.
Creators, media and online selling
Other services in creators, media and online selling
Run an influencer marketing agency on one system Set up for your trade when you sign up.
Describe your business once. MatruOS sets up your apps, brings in your data and puts Muni and the AI team to work, with your approval on every step that matters. 7-day free trial, no card needed.
See plans and what each includes