Your customers
- Aquarium shops across states
- Other wholesalers
- Exporters
- Hobbyists (at the farm)
Farming and dairy · Makers and factories
MatruOS for an ornamental fish breeder
Set up the way an ornamental fish breeder runs: sale of live ornamental fish by the piece or pair to aquarium shops and other wholesalers; aquatic plants, feed and accessories; some exports. Routines, workflows, registers, licences and an AI team that knows the work are ready when you sign up.
Ready when you sign up
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What this solves
What an ornamental fish breeder deals with today, and what MatruOS sets up for it
Today
DOA claims on WhatsApp are settled by feel and eat the margin. Shop credit runs on memory across dozens of towns.
In MatruOS
MatruOS sets up 9 routines, 1 workflow, 4 registers and 5 licences for an ornamental fish breeder, with an AI team that reads your own records and prepares the work.
What changes
The right person is reminded at the right time, approvals wait for whoever decides, and every licence has a renewal reminder. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Where you sit
MatruOS starts from how your business earns
Who you sell to, who you buy from, how credit moves and where you sit in the chain decide how your screens, reminders and reports are set up.
- breeder
- wholesaler
- aquarium shop
- hobbyist; or breeder
- exporter
- foreign importer
Your suppliers
- Small breeders
- Live feed sellers (tubifex, bloodworm)
- Feed and medicine dealers
- Packing material (bags, oxygen, thermocol boxes)
- Bus and air cargo agents
Credit and cash
Breeders paid cash on pick-up or weekly; shops pay weekly or adjust on the next order after DOA credit; exports against advance
Feed and power are daily cash costs; batches take 45-90 days; shop credit of 7-30 days ties up 3-6 weeks of sales
Your screens use your words
CustomerShopOrderFish orderItemFishInvoicePacking billSupplierBreederproductSpecies
How it works
How MatruOS is set up for an ornamental fish breeder
Set-up takes a few minutes. After that, you change only what is different in your business.
- Describe the business in one lineFor example "Ornamental fish breeder", typed when you sign up.
- Recognised as an ornamental fish breederRoutines, workflows, registers, items, licences and the AI team for this trade are set up for you.
- Bring your dataCustomers, items and balances come across from Zoho Books, Vyapar, Excel and others. For Tally, our team helps you move the data while Tally import is checked on the live app.
- Approve and runThe AI team prepares the routine work. A person approves anything that sends, pays, signs, files or deletes.
Your AI team
What the AI team does for an ornamental fish breeder
Each job goes to a member of your AI team. It reads your own records and prepares the work. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Turns WhatsApp orders into an order book, checks them against saleable stock, and prepares the day's packing list and price confirmation for each shop
Asks you before sending
Checks each DOA claim against photos, hours after arrival and the agreed limit, proposes the credit, updates shop balances and drafts reminders; monthly shows DOA % and margin by route and species
Asks you before sending
Keeps a species-wise list of saleable fish with counts and sizes and makes a stock list the owner can send to shops
Asks you before sending
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How you run
Your routines, already on a timetable
Each routine has a time, a person and its steps with the checks that matter. MatruOS reminds the right person and keeps the record. Open one to see its steps.
Every day
6:30 amMorning feed and tank check
- 1Feed live worms or pellets; remove dead fish and count them
- 2Check aeration and water temperature in sensitive tanks
- 3Note sick tanks and start salt or medicine treatment
10:00 amTake shop orders and make the packing list
- 1Collect orders from WhatsApp and calls; check stock in tanks
- 2Confirm species, counts and price with each shop
- 3Make the packing list and starve fish to be packed for 24 hours
5:00 pmPack and dispatch orders
- 1Bag fish in double bags; one-third water, two-thirds oxygen; band tight
- 2Pack in thermocol boxes; add a cold or heat pack by season
- 3Photo each box and send the lorry receipt or AWB to the shop
Every week
MonWeekly shop dues and DOA settlement
- 1Settle the week's DOA claims against photos
- 2Total each shop's balance and send reminders
ThuWeekly tank stock count
- 1Estimate counts and size in each tank; move saleable fish to holding tanks
- 2Update the tank stock list for orders
Every month
3rdMonthly sales, DOA and feed cost review
- 1Sales by species and shop; DOA % by route
- 2Feed, power and packing cost for the month
Every year
MarYearly registrations and breeder tie-ups
- 1Renew trade licence; renew MPEDA registration if exporting
- 2Review breeders by quality and survival; fix next year's supply
Workflows
Each stage goes to the person who handles it
Work passes stage by stage to the right person. Stages marked for approval wait for the person who decides.
Shop order to payment
- 1Order confirmed with price
- 2Fish conditioned and starved 24 hours
- 3Packed and dispatched with photo
- 4Shop confirms arrival and any DOA
- 5Bill adjusted and paid
Registers and SOPs
Your registers and standards
Registers hold the fields this trade records. SOPs carry the steps and checks, so work is done the same way every time.
Tank and batch stock
Shop orders and packing
DOA claims
Shop ledger
Oxygen packing for transit
Fish arrive alive after 12-36 hours on the road or in the air
Tank water and fish health
Keep losses in tanks low
Items and licences
Your first bill is right, and no licence lapses
Starter items arrive with unit, HSN and GST rate. The registrations this business usually needs are listed with a reminder before each one expires.
| Item | HSN | GST |
|---|---|---|
| Guppy (fancy) | 0301 | 0% |
| Molly | 0301 | 0% |
| Goldfish (2 inch) | 0301 | 0% |
| Angel fish | 0301 | 0% |
| Koi (3-4 inch) | 0301 | 0% |
| Gourami | 0301 | 0% |
| Aquatic plants | 0602 | 0% |
| Aquarium fish feed (pellet) | 2309 | 5% |
| Glass aquarium tank | 7013 | 18% |
| Air pump and aerator | 8414 | 5% |
- Udyam (MSME) registration
- GST registrationIf it applies
- Import Export Code (IEC)If it applies
- Trade licenceIf it applies
- Other licence or contractIf it applies
Your people
The people who run it, each with their own login
Each person sees the screens and reminders for the work they do.
OwnerBuys from breeders, takes shop orders, sets prices, settles DOA claims and credit.
Tank workersFeed fish, change water, clean tanks, catch fish for orders.
PackerBags fish with oxygen, packs boxes, takes them to bus or cargo.
Not covered yet
- Sending messages, bills and reminders on WhatsApp from MatruOS is not live yet. Today they go by link, QR code or email, and from your own phone in one tap.
- Live bank and UPI feeds are not connected yet. Upload a bank statement and MatruOS reads it into payments for you to confirm.
Questions people ask
How long does it take to set up MatruOS for an ornamental fish breeder?
Type one line about your business when you sign up, for example "Ornamental fish breeder". MatruOS picks this business type and sets up everything on this page in a few minutes. You then get a 7-day free trial, no card needed.
Do I have to type all of this in?
No. The routines, workflows, registers, items, licences and AI team on this page arrive already set up. You change what is different in your business, and bring your customers, items and balances from Zoho Books, Vyapar, Excel and others, with our team's help for Tally data.
Can I change the routines and workflows?
Yes. Every routine, workflow, register and SOP is yours to rename, retime, switch off or add to. MatruOS keeps the rest of the system in step with your changes.
What does the AI team do without asking me?
It runs routine checks and prepares drafts. Anything that sends, pays, signs, files or deletes waits for a person's approval. The one exception you can choose is payment reminders, which go out on their own once you have checked them and switched them on.
Farming and dairy
Other makers and factories in farming and dairy
Run an ornamental fish breeder on one system Set up for your trade when you sign up.
Describe your business once. MatruOS sets up your apps, brings in your data and puts Muni and the AI team to work, with your approval on every step that matters. 7-day free trial, no card needed.
See plans and what each includes