Your customers
- Kirana stores
- Paan shops
- Chemists (OTC)
- Hotels and canteens
- General stores
- Rural sub-stockists
Food and grocery · Traders and distributors
MatruOS for an FMCG distributor
Set up the way an FMCG distributor runs: trading margin on company goods sold to retailers, plus scheme reimbursements, target incentives and display money. Routines, workflows, registers, licences and an AI team that knows the work are ready when you sign up.
Ready when you sign up
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What this solves
What an FMCG distributor deals with today, and what MatruOS sets up for it
Today
Delivery boys collect cash and UPI; short cash and unrecorded payments are found weeks later. Overdue outlets keep getting fresh goods.
In MatruOS
MatruOS sets up 8 routines, 2 workflows, 4 registers and 8 licences for an FMCG distributor, with an AI team that reads your own records and prepares the work.
What changes
The right person is reminded at the right time, approvals wait for whoever decides, and every licence has a renewal reminder. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Where you sit
MatruOS starts from how your business earns
Who you sell to, who you buy from, how credit moves and where you sit in the chain decide how your screens, reminders and reports are set up.
- company
- (super stockist)
- distributor
- retailer
- consumer
Your suppliers
- FMCG company directly or through a super stockist
Credit and cash
Pays the company in advance by RTGS or on 7-15 days; gives retailers 7-21 days in towns and cash on delivery to small outlets; claims come back 60-180 days late
Capital sits in godown stock (15-25 days), retailer credit (10-20 days) and pending claims. A Rs 5 crore distributor ties up about Rs 50-80 lakh, funded by a bank CC limit and family money.
Your screens use your words
CustomerOutletItemSKUInvoiceBillrouteBeatworkerSalesmanreturnMarket returndiscountScheme
How it works
How MatruOS is set up for an FMCG distributor
Set-up takes a few minutes. After that, you change only what is different in your business.
- Describe the business in one lineFor example "FMCG distributor", typed when you sign up.
- Recognised as an FMCG distributorRoutines, workflows, registers, items, licences and the AI team for this trade are set up for you.
- Bring your dataCustomers, items and balances come across from Zoho Books, Vyapar, Excel and others. For Tally, our team helps you move the data while Tally import is checked on the live app.
- Approve and runThe AI team prepares the routine work. A person approves anything that sends, pays, signs, files or deletes.
Your AI team
What the AI team does for an FMCG distributor
Each job goes to a member of your AI team. It reads your own records and prepares the work. Anything that sends, pays, signs, files or deletes waits for a person's approval.
Before each beat, suggests an order per outlet from its last 8 visits and the month's focus SKUs; reports yesterday's lines per call and missed outlets per salesman
Works it out and shows you
Each evening matches bills delivered with cash, UPI, cheques and credit per delivery boy; posts receipts; lists differences by bill
Works it out and shows you
Ages every outlet; marks outlets to hold; drafts polite WhatsApp reminders with the ledger
Asks you before sending
Builds each company's monthly scheme and damage claim with invoice and batch lists; tracks credit notes against claims
Asks you before sending
1 / 4
How you run
Your routines, already on a timetable
Each routine has a time, a person and its steps with the checks that matter. MatruOS reminds the right person and keeps the record. Open one to see its steps.
Every day
8:00 amSalesmen meeting
- 1Yesterday's sales, lines per call and productive outlets by salesman
- 2Today's focus SKUs, schemes and outlets with overdue
9:30 amBeat working and order booking
- 1Visit every outlet on the day's beat in order
- 2Check shelf and stock; book order on the app with scheme
- 3Collect due cheques and note payment promises
- 4Take back near-expiry goods for swap where the company allows
3:00 pmOrders to invoices and load sheets
- 1Screen each order for limit and overdue
- 2Make invoices and van-wise load sheets
- 3Make e-way bills for loads over Rs 50,000
7:00 pmDelivery boy cash and UPI settlement
- 1Match bills delivered with cash, UPI, cheques and credit bills per delivery boy
- 2Post receipts and market returns
- 3Flag short cash to the owner the same night
Every week
MonOutlet overdue and beat review
- 1Outlets over credit days; send ledger reminders
- 2Salesman beat compliance and missed outlets
- 3Stock ageing by batch; push slow SKUs
Every month
25thPrimary order, claims and incentives
- 1Scheme and damage claim with invoices and batch list to the company
- 2Stock reconciliation with the DMS
- 3Salesman incentive from target achievement
- 4Next month's primary order against target
Every year
AprAgreement, audit and licences
- 1Renew distributor agreements and security deposits
- 2Company stock audit; write off and claim old damage
- 3Renew FSSAI licence, shop registration and vehicle insurance
Workflows
Each stage goes to the person who handles it
Work passes stage by stage to the right person. Stages marked for approval wait for the person who decides.
Order to cash (beat cycle)
- 1Order booked at outlet
- 2Credit screened and invoiced
- 3Over-limit approvedNeeds approval
- 4Picked and loaded
- 5Delivered and paid or signed
- 6Cash settled
Market return to damage claim
- 1Return taken with slip
- 2Batch and reason checked
- 3Credit note to outlet
- 4Claimed with the company
- 5SO approves and stock destroyed or pickeNeeds approval
Registers and SOPs
Your registers and standards
Registers hold the fields this trade records. SOPs carry the steps and checks, so work is done the same way every time.
Outlets and beats
Delivery and cash settlement
Scheme and damage claims
Market returns
Retail credit control
Keep outlet credit inside limits and stop silent bad debt
Claims to the company
Recover every scheme and damage rupee within the claim window
Godown storage of food FMCG
No expiry, pests or contamination
Items and licences
Your first bill is right, and no licence lapses
Starter items arrive with unit, HSN and GST rate. The registrations this business usually needs are listed with a reminder before each one expires.
| Item | HSN | GST |
|---|---|---|
| Biscuits | 1905 | 5% |
| Tea and coffee packs | 0902 | 5% |
| Chocolates and confectionery | 1806 | 5% |
| Namkeen and chips | 21069099 | 5% |
| Bath soap | 3401 | 5% |
| Toothpaste | 3306 | 5% |
| Hair oil and shampoo | 3305 | 5% |
| Detergent and dishwash | 3402 | 18% |
| Agarbatti | 330741 | 5% |
| Soft drinks | 220210 | 40% |
- GST registration
- FSSAI food licence
- Shops and Establishments registration
- Trade licence
- PF registration (EPFO)If it applies
- ESI registration (ESIC)If it applies
- Professional tax registrationIf it applies
- Udyam (MSME) registration
Your people
The people who run it, each with their own login
Each person sees the screens and reminders for the work they do.
Owner (distributor)Primary order and payment, credit limits, claims, monthly review with the company, approvals over limit.
Salesman (DSR)Walks the day's beat, checks shelf and stock, books orders on the app, pushes focus SKUs and schemes, collects cheques.
Billing clerkOrders to invoices with credit checks, load sheets, credit notes, claim files, GST.
Godown keeperReceives primary trucks, picks by load sheet, checks market returns.
Delivery boyDelivers by route, collects cash and UPI and cheques, gets signed copy, brings returns.
Company sales officer (SO)Joint beat working, sets targets, approves scheme and damage claims.
Not covered yet
- Sending messages, bills and reminders on WhatsApp from MatruOS is not live yet. Today they go by link, QR code or email, and from your own phone in one tap.
- Live bank and UPI feeds are not connected yet. Upload a bank statement and MatruOS reads it into payments for you to confirm.
Questions people ask
How long does it take to set up MatruOS for an FMCG distributor?
Type one line about your business when you sign up, for example "FMCG distributor". MatruOS picks this business type and sets up everything on this page in a few minutes. You then get a 7-day free trial, no card needed.
Do I have to type all of this in?
No. The routines, workflows, registers, items, licences and AI team on this page arrive already set up. You change what is different in your business, and bring your customers, items and balances from Zoho Books, Vyapar, Excel and others, with our team's help for Tally data.
Can I change the routines and workflows?
Yes. Every routine, workflow, register and SOP is yours to rename, retime, switch off or add to. MatruOS keeps the rest of the system in step with your changes.
What does the AI team do without asking me?
It runs routine checks and prepares drafts. Anything that sends, pays, signs, files or deletes waits for a person's approval. The one exception you can choose is payment reminders, which go out on their own once you have checked them and switched them on.
Food and grocery
Other traders and distributors in food and grocery
Run an FMCG distributor on one system Set up for your trade when you sign up.
Describe your business once. MatruOS sets up your apps, brings in your data and puts Muni and the AI team to work, with your approval on every step that matters. 7-day free trial, no card needed.
See plans and what each includes